08.07.2025
Worth the Cost? Researchers’ Use and Experience With Commercial Services for Research Outreach
« Research outreach activities aim to communicate specific research findings to non-specialist audiences. In recent years, commercial outreach services have emerged that offer fee-based assistance in transforming research findings into accessible reader-friendly content, including multimedia content, and promotional material aimed at broader audiences. They may also publish the content on their own platforms, such as magazines or websites, to further enhance research visibility and dissemination. The experiences associated with these services are poorly understood. This study examined the motivation for use, challenges, and perceived value of commercial services for research outreach among researchers. (…) »