How Readers Discover Content in Scholarly Publications (2018)

« (…) This report is the output of a large-scale survey of readers of scholarly publications (n=10977) and their behaviour in the discovery of journal articles, online books, and video. The survey was conducted during February, March and April of 2018.

As a consultancy, we work in all areas of content delivery and discovery, and it is through working with libraries that we see how obfuscated user navigation can be and why publisher analytics need to be treated with some caution. Many libraries around the world use proxies to access scholarly content, and they do this to provide a seamless navigational experience for on-site and off-site workers, perhaps to overcome limitations in their national network configuration, or just to outsource authentication management. With OCLC (with its EZProxy software and service), LibLynx, RemoteXS, JISC, Eduserv and others all providing this kind of technology, often highly integrated with the institutional single sign-on (SSO) solution, publisher analytics tools don’t necessarily know even the country of origin of the reader, even though their access control system (ACS) probably will. (…) »