Can Twitter, Facebook, and Other Social Media Drive Downloads, Citations?

« Even before the development of the Internet and social media tools, the association between media promotion and article performance was well documented. What was not fully understood, however, was the underlying cause of this association. Editors and journalists tend to promote what they view as the most important and novel papers. As a result, it is difficult to disambiguate selection effects from dissemination and amplification effects, especially from uncontrolled observational studies. Likely, multiple effects operate in concert. If we want to isolate these effects, we need to rely on a more rigorous methodology–the randomized controlled trial. (…) »