Brill adopts DataSalon platform and OrgRef dataset to drive sales and insight (.pdf)

« … Brill announced today that it has adopted DataSalon’s MasterVision platform to clean and connect a wide range of books and journals customer data, and including the OrgRef dataset for enhanced data quality and standard institutional identifiers. MasterVision gives Brill a complete single view of all their books and journals customers, incorporating subscribers, platform registrants, authors and marketing data. This integrated view means that all of this valuable customer information is now easy to search and segment, and accessible to a wide range of staff from different departments via a user-friendly web interface (…) »