Newsflo joins Elsevier to track media coverage for researchers

« Innovative tool will integrate with Mendeley to enhance altmetrics and measure societal impact of research

… Newsflo was founded by two PhD students at Imperial College London — Ben Kaube and Freddie Witherden — who set out to build an intuitive service to enable institutions to monitor their research impact across a broad range of media sources. With increasing competition for funding and attracting students, universities and researchers face a constant challenge to demonstrate the impact of their research on society (…) »