Digital Content Next Research Reveals 80 Percent of Digital Publishers Are Interested in Using Time-Based Metrics to Price and Sell Ads

« More than half of leading publishers see attention metrics as next new standard; Publishers identify lack of standardized metrics and research as biggest hurdles (…)

The report outlines DCN’s position statements in support of time-based metrics, specifically:

– Time-based metrics enforce the need for viewability.

– Time-based metrics create an inventory constraint that will introduce scarcity into the market.

– Time-based metrics realign pricing with quality by naturally diverting revenue to higher valued content.

– Time-based metrics provide a better measure of advertising than click-through rate.

– Time-based metrics work across platforms (…)

To download the report, go to« 

Source >, Elizabeth Luke, 22 octobre 2014