Scholarly Twitter metrics

« Twitter has arguably been the most popular among the data sources that form the basis of so-called altmetrics. Tweets to scholarly documents have been heralded as both early indicators of citations as well as measures of societal impact. This chapter provides an overview of Twitter activity as the basis for scholarly metrics from a critical point of view and equally describes the potential and limitations of scholarly Twitter metrics. By reviewing the literature on Twitter in scholarly communication and analyzing 24 million tweets linking to scholarly documents, it aims to provide a basic understanding of what tweets can and cannot measure in the context of research evaluation. (…) »