How to plan, create and launch a successful multi-author academic blog

« (…) Planning and launching a social science blog is no guarantee of its success. At the LSE, we have put a huge amount of thought into how our blogs are run, and our tactics and methods have adapted and changed over the past half-decade, along with trends in blogging and social media and developments in technology. There are a few ways of working common to all LSE blogs, with a few standout “dos and don’ts” from individual blogs as well. We’ll take an overall view of the process but also identify some specific examples as we explain. (…) »